Legend Venture Partners was formed in 2012 through the combination of SWaN
Investors, a firm created by the management team who founded and scaled N.E.W. Customer Service Companies (a unit of NEWAsurion) and Legend Ventures, an
early stage venture capital firm.
Collectively, the partners have created and
distributed billions of dollars in value and have invested $300 million in
innovative early and growth stage organizations headed by top-flight teams. The
partners actively engage with management in building trusted brands worthy of
consumer passions in the fields of retail products and services;
technology-enabled commerce and education; food and hospitality; and sports and
SWaN & Legend Venture Partners seek to invest in organizations that value the ethical
treatment of employees, consumers, vendors and communities.